Performance Marketing Executive - Content (Tamil)

Manage end-to-end digital performance marketing campaigns across multiple Lokal apps including ad concept creation, copywriting, briefing creatives, and campaign execution.

Conduct audience, market, and competitor analysis to craft ad angles and hooks that drive app downloads and first purchases.

Run high-volume A/B tests (80-100 creative variants weekly), track performance metrics, optimize ad creatives for native audience relevance, and own results accountability.

1–3 years of experience in performance marketing content or growth marketing.

Hands-on experience running campaigns on Meta Ads and Google Ads platforms.

Strong copywriting skills in English; proficiency in a regional language preferred but not explicitly required.

Understanding of key performance metrics: CAC, ROAS, CPI, CTR.

Experience working closely with creative and video production teams to realize advertising concepts.

Data-driven and analytical mindset with ability to interpret A/B test results and optimize campaigns accordingly.

Comfortable operating in a fast-paced, high-volume environment managing multiple variants and campaigns simultaneously.