Performance Marketing Executive - Content (Tamil)
Lokal (company site, opens in a new tab)1–3 yrsBengaluruOn-siteDirect career pageEst. 5–9 LPA
Posted on 28 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage end-to-end digital performance marketing campaigns across multiple Lokal apps including ad concept creation, copywriting, briefing creatives, and campaign execution.
- Conduct audience, market, and competitor analysis to craft ad angles and hooks that drive app downloads and first purchases.
- Run high-volume A/B tests (80-100 creative variants weekly), track performance metrics, optimize ad creatives for native audience relevance, and own results accountability.
Minimum Requirements
- 1–3 years of experience in performance marketing content or growth marketing.
- Hands-on experience running campaigns on Meta Ads and Google Ads platforms.
- Strong copywriting skills in English; proficiency in a regional language preferred but not explicitly required.
- Understanding of key performance metrics: CAC, ROAS, CPI, CTR.
Ideal Candidate Profile
- Experience working closely with creative and video production teams to realize advertising concepts.
- Data-driven and analytical mindset with ability to interpret A/B test results and optimize campaigns accordingly.
- Comfortable operating in a fast-paced, high-volume environment managing multiple variants and campaigns simultaneously.