4–7 yrsMumbaiOn-siteDirect career pageEst. 12–22 LPA
Posted on 28 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own quarterly planning and revenue targets for CRM growth initiatives focusing on reactivation metrics.
- Develop and execute detailed segmented marketing campaigns across multiple channels including Email, WhatsApp, and SMS.
- Manage technical CRM platform operations (Salesforce Marketing Cloud), conduct root cause analyses and balance rapid growth execution with business compliance.
Minimum Requirements
- Bachelor’s degree in marketing, business, or related field; MBA is advantageous.
- 4-7 years of experience in CRM functions within a rapidly growing, digital-first business.
- Proven experience deploying marketing campaigns across digital channels such as Email, WhatsApp, and SMS.
- Strong data and analytical skills, including proficiency in Excel and SQL.
Ideal Candidate Profile
- Experienced in managing multi-disciplinary teams working with creative, operations, analytics, business, and tech groups.
- Comfortable navigating technical CRM platforms with ability to coordinate with platform support teams.
- Track record in high-growth B2C digital businesses with consultative sales exposure and familiarity with global markets.