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Job Description
Structured overview of role & requirementsAbout This Role
Own quarterly planning and revenue targets for CRM growth initiatives focusing on reactivation metrics.
Develop and execute detailed segmented marketing campaigns across multiple channels including Email, WhatsApp, and SMS.
Manage technical CRM platform operations (Salesforce Marketing Cloud), conduct root cause analyses and balance rapid growth execution with business compliance.
Minimum Requirements
Bachelor’s degree in marketing, business, or related field; MBA is advantageous.
4-7 years of experience in CRM functions within a rapidly growing, digital-first business.
Proven experience deploying marketing campaigns across digital channels such as Email, WhatsApp, and SMS.
Strong data and analytical skills, including proficiency in Excel and SQL.
Ideal Candidate Profile
Experienced in managing multi-disciplinary teams working with creative, operations, analytics, business, and tech groups.
Comfortable navigating technical CRM platforms with ability to coordinate with platform support teams.
Track record in high-growth B2C digital businesses with consultative sales exposure and familiarity with global markets.