Marketing Manager (Digital & Field Marketing)
gHRig People Solutions (company site, opens in a new tab)4–8 yrsGurugramOn-siteDirect career pageEst. 8–18 LPA
Posted on 28 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead and execute integrated marketing initiatives including digital marketing, field marketing, tele-sales, and Channel Partner App adoption to drive customer acquisition and business growth for NBFC products.
- Manage paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads), SEO/SEM, content, email marketing, and telemarketing to optimize ROI and lead conversions.
- Oversee campaign management, performance tracking, market research, cross-functional coordination, team management, and ensure compliance with regulatory guidelines in the NBFC sector.
Minimum Requirements
- 4–8 years of relevant marketing experience, preferably in BFSI/NBFC sector.
- Proven expertise in digital marketing channels including SEO, SEM/PPC, social media, email, and content marketing.
- Experience managing telemarketing and tele-sales campaigns.
- Experience managing and mentoring a marketing team.
Ideal Candidate Profile
- Experienced marketing professional with strong strategic and operational experience in both digital and field marketing within BFSI/NBFC domain.
- Capable of managing end-to-end multi-channel campaign execution with measurable focus on customer acquisition, lead generation, and ROI optimization.
- Comfortable working cross-functionally with Sales, Product, IT, Compliance, and Business teams, with a focus on compliance and regulatory adherence.