Marketing Manager (Digital & Field Marketing)

Lead and execute integrated marketing initiatives including digital marketing, field marketing, tele-sales, and Channel Partner App adoption to drive customer acquisition and business growth for NBFC products.

Manage paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads), SEO/SEM, content, email marketing, and telemarketing to optimize ROI and lead conversions.

Oversee campaign management, performance tracking, market research, cross-functional coordination, team management, and ensure compliance with regulatory guidelines in the NBFC sector.

4–8 years of relevant marketing experience, preferably in BFSI/NBFC sector.

Proven expertise in digital marketing channels including SEO, SEM/PPC, social media, email, and content marketing.

Experience managing telemarketing and tele-sales campaigns.

Experience managing and mentoring a marketing team.

Experienced marketing professional with strong strategic and operational experience in both digital and field marketing within BFSI/NBFC domain.

Capable of managing end-to-end multi-channel campaign execution with measurable focus on customer acquisition, lead generation, and ROI optimization.

Comfortable working cross-functionally with Sales, Product, IT, Compliance, and Business teams, with a focus on compliance and regulatory adherence.