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Job Description
Structured overview of role & requirementsAbout This Role
Own and execute the entire customer acquisition strategy and performance marketing activities across multiple channels including Google Adwords, Facebook Manager, and partner networks.
Collaborate with business, product, analytics, design, compliance, and finance teams to translate business problems into marketing solutions, plan campaigns, and report on KPIs.
Manage tech product integrations for last-click attribution and event tracking to optimize cost-per-action (CPX) campaigns, while handling vendor selection, management, and pricing decisions.
Minimum Requirements
2 to 6 years of experience in performance marketing or analytical roles.
Engineering or MBA graduate from a Tier 1 college.
Practical knowledge of performance marketing channels (Google Ads, Facebook Ads Manager, iOS Search Ads preferably) and third-party attribution tools (e.g., Appsflyer, Singular, or Adjust).
Work Experience Required: 2 to 6 years in relevant roles.
Ideal Candidate Profile
Analytical problem solver with strong command over performance marketing principles including attribution mechanisms, event tracking, and optimization frameworks.
Capable of managing cross-functional collaboration and influencing stakeholders to drive strategic and data-driven marketing initiatives.
Experience with campaign measurement, ROI and impact analysis, A-B testing, time series analysis, and some knowledge of affiliate marketing and ad fraud prevention is a plus.