SitecoreAI Content and Personalization Specialist
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Job Description
Structured overview of role & requirementsAbout This Role
Own enterprise-wide content operations and digital asset management leveraging Sitecore AI and Content Hub to optimize and personalize content across omnichannel customer journeys.
Lead design and execution of AI-powered content workflows, personalization strategies, and A/B experimentation to drive measurable engagement and business outcomes.
Collaborate with marketing, analytics, and technology teams to govern content lifecycle, metadata, and taxonomy ensuring scalable, compliant, and optimized content delivery.
Minimum Requirements
4 to 6 years of hands-on Sitecore experience including 3+ years specifically with Sitecore Content Hub (DAM/CMP) administration or implementation.
Proven expertise with Sitecore AI, Sitecore Personalize, content personalization, and A/B testing/experimentation programs.
Experience managing enterprise taxonomies, metadata models, content governance frameworks, and reusable content design in Sitecore XM Cloud.
Work Experience Required: 4 to 6 years; Educational Qualifications: Not explicitly mentioned in the JD; Location or Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced specialist with deep knowledge of Sitecore ecosystem including AI, Personalize, Content Hub, XM Cloud, and composable DXP architecture.
Strategic operational leader comfortable working cross-functionally with marketing, analytics, product, UX, and technology teams to shape content strategy and customer experience.
Data-driven and experimentation-oriented with proven ability to design and analyze personalization and content optimization programs for scalable omnichannel delivery.