Lead - Business Analyst (Marketing Analytics)
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end marketing performance analytics including lead generation, funnel conversions, pipeline, bookings, and revenue reporting.
Drive demand generation and funnel analysis to identify bottlenecks and optimize marketing investments using attribution and cohort analysis.
Lead marketing planning, forecasting, and ROI modeling partnering with Finance and Marketing leadership to inform budget allocations and investment decisions.
Minimum Requirements
5-8 years of experience in marketing analytics, business analytics, or related roles, preferably in B2B SaaS or high-growth technology companies.
Advanced SQL proficiency and experience working with large datasets.
Strong skills in Excel/Google Sheets and BI tools such as Tableau, Power BI, or Looker.
Work Experience Required: 5-8 years in marketing or business analytics roles relevant to B2B SaaS or enterprise technology.
Ideal Candidate Profile
Experienced in marketing funnel, demand generation, pipeline, and revenue metrics analysis in B2B SaaS environments.
Ability to operate at the intersection of data, strategy, and execution with strong cross-functional influence.
Skilled in developing scalable, automated reporting solutions and presenting insights clearly to senior leadership.