Marketing Manager | Rx Marketing CoE – Emerging Markets
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end lifecycle management of pharmaceutical brands, including brand architecture, innovation, new patient segments, and consumerisation to drive sustainable growth.
Support country teams on portfolio strategy decisions (Build, Milk, Exit), assess promotional effectiveness, and drive cost optimization including COGS and SCM overheads.
Lead new product ideation, business strategy development, launch readiness (T-12 process), and post-launch growth initiatives while collaborating closely with cross-functional teams and leveraging analytics and market insights.
Minimum Requirements
5-6 years of experience including sales and marketing.
MBA from reputed institute.
Experience in Brand Management, Strategic Planning, Business Analytics, and New Product lifecycle from ideation to launch preferred.
Good knowledge of digital marketing, web analytics, Google AdWords, and creating digital campaigns.
Ideal Candidate Profile
Experienced in pharmaceutical brand management with proven ability to manage product lifecycle and portfolio strategies across emerging markets.
Comfortable working cross-functionally with country teams, analytics, and market research to translate insights into effective Go-To-Market strategies.
Strong strategic and analytical mindset with demonstrated skills in business case development, marketing campaign execution, and digital marketing tools integration.