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Job Description
Structured overview of role & requirementsAbout This Role
Support growth of the Personal Health category by analyzing performance and identifying revenue and profitability opportunities alongside Category Marketing Manager.
Manage end-to-end product launches including market assessments, pricing, competitive benchmarking, portfolio planning, and commercialization.
Execute integrated marketing campaigns across ATL, BTL, Digital, E-commerce, and Retail channels and track category and campaign performance with business reviews and insights.
Minimum Requirements
4+ years of experience in Marketing, Category Management, Brand Management, or Commercial roles within Consumer Durables, FMCG, Consumer Technology, or E-commerce.
MBA from a premier B-School preferred.
Experience with ATL, BTL, Digital, and E-commerce marketing; category management and portfolio planning skills required.
Role is office-based with expected in-person presence at least 3 days per week in India.
Ideal Candidate Profile
Comfortable working collaboratively across Sales, Supply Chain, Finance, Digital, Agencies, and Global teams.
Strong analytical and commercial thinking skills with ability to translate consumer and market insights into actionable recommendations.
Experienced in managing integrated marketing campaigns and supporting channel strategies across multiple retail formats including Modern Trade, General Trade, E-commerce, and Quick Commerce.