Manager, Campaign Operations & Email Marketing
Icertis (company site, opens in a new tab)8+ yrsPune, BengaluruHybridDirect career pageEst. 20–30 LPA
Posted on 27 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead end-to-end planning, execution, and optimization of integrated marketing campaigns using Marketo, ensuring accuracy, timeliness, and scalability.
- Establish and manage repeatable processes, governance, automation, and AI-driven improvements to enhance marketing campaign productivity and effectiveness.
- Act as Team Lead coordinating cross-functional marketing technology and operations teams to resolve dependencies and standardize operating procedures.
Minimum Requirements
- 8+ years of experience in Campaign Operations, Marketing Operations, Marketing Automation, Demand Generation, or related field.
- Strong hands-on expertise in Marketo including programs, smart campaigns, forms, landing pages, segmentation, and nurture.
- Proven experience managing complex B2B marketing campaigns across multiple stakeholders and geographies.
- Experience with CRM/MarTech integrations, preferably Salesforce.
Ideal Candidate Profile
- Experienced in managing detailed campaign operations with strong project management and stakeholder coordination skills.
- Technically adept with marketing automation tools, particularly Marketo, and knowledge of email deliverability and segmentation best practices.
- Strategic mindset for continuous process improvement, leveraging automation and AI to scale marketing operations effectively.