Content Strategist
Smart Joules (company site, opens in a new tab)2–4 yrsDelhi NCROn-siteDirect career pageEst. 6–12 LPA
Posted on 26 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and execute a long-term content strategy aligned with business objectives and brand goals, ensuring differentiated and customer-centric content across all touchpoints.
- Create, manage, and optimize diverse content formats including blog posts, videos, sales decks, and social media to drive measurable business metrics such as traffic, engagement, acquisition, retention, and conversion.
- Collaborate with cross-functional teams and external agencies to maintain a content calendar, distribute content effectively across multiple channels, and fill content gaps in the sales arsenal for key products and segments.
Minimum Requirements
- 1-2 years of experience in storytelling and content marketing; experience with brand-building from zero to one preferred.
- Graduation in any discipline; bachelor's degree in English, journalism, communications, marketing, or related field considered a bonus.
- Exceptional writing, editing, and communication skills; proficiency in analytics tools and content management systems.
- Work Experience Required: 1-2 years in relevant content marketing and storytelling roles.
Ideal Candidate Profile
- Strategic thinker with demonstrated ability to create impactful, results-driven content aligned with brand and business goals in a startup environment.
- Ability to adapt quickly and prioritize content deliverables amid last-minute changes and evolving brand needs, acting as an orchestrator balancing multiple content aspects.
- Familiarity or interest in the engineering and energy efficiency industry is a plus, supporting better alignment with Smart Joules’ domain and vision.