Senior Manager, Marketing - Emerging Categories
The Coca-Cola Company (company site, opens in a new tab)10+ yrsGurugramOn-siteDirect career pageEst. 30–45 LPA
Posted on 25 Sept
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Job description
Structured overview of role & requirements
About This Role
- Lead the launch and long-term strategy development of a new multi-billion-dollar beverage category in India, working with global and cross-functional teams.
- Own the end-to-end business plan including annual and multi-year brand growth strategies focusing on revenue growth and system margins.
- Drive commercialization including brand positioning, innovation, consumer communication, and shopper marketing through agency and stakeholder partnerships to meet business objectives.
Minimum Requirements
- 10+ years of experience in brand management and/or marketing within a leading global or Indian FMCG company.
- Experience with emerging categories or innovation is a plus but not mandatory.
- Location: Gurugram, India with 0-25% travel requirement.
- Work Experience Required: Minimum 10 years in relevant marketing/brand roles.
Ideal Candidate Profile
- Entrepreneurial mindset capable of operating in a self-run, dynamic environment with multi-functional responsibilities beyond conventional marketing.
- Strong bias for action, agility in decision-making with limited resources, and ability to work independently within a large organizational ecosystem.
- Focus on business results with sharp attention to top-line and bottom-line impact of marketing actions and decisions.