Senior Manager, Marketing - Emerging Categories

Lead the launch and long-term strategy development of a new multi-billion-dollar beverage category in India, working with global and cross-functional teams.

Own the end-to-end business plan including annual and multi-year brand growth strategies focusing on revenue growth and system margins.

Drive commercialization including brand positioning, innovation, consumer communication, and shopper marketing through agency and stakeholder partnerships to meet business objectives.

10+ years of experience in brand management and/or marketing within a leading global or Indian FMCG company.

Experience with emerging categories or innovation is a plus but not mandatory.

Location: Gurugram, India with 0-25% travel requirement.

Work Experience Required: Minimum 10 years in relevant marketing/brand roles.

Entrepreneurial mindset capable of operating in a self-run, dynamic environment with multi-functional responsibilities beyond conventional marketing.

Strong bias for action, agility in decision-making with limited resources, and ability to work independently within a large organizational ecosystem.

Focus on business results with sharp attention to top-line and bottom-line impact of marketing actions and decisions.