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Job Description
Structured overview of role & requirementsAbout This Role
Develop and implement customer-centric marketing strategies and targeted campaigns to enhance engagement and drive revenue growth.
Leverage CRM and marketing automation platforms to manage customer relationships, personalize communications, and optimize campaign performance.
Collaborate across teams to identify business opportunities, manage marketing technology projects, and support client prospecting and promotional strategies.
Minimum Requirements
MBA in Sales, Marketing, Strategy, or Analytics from a premier B-School.
Minimum 4 years of relevant experience in marketing strategy, campaign process design, and marketing technology solutions implementation, preferably in B2B.
Hands-on experience with marketing automation tools (Salesforce Marketing Cloud, Marketo, Adobe Journey Optimizer, HubSpot, Oracle Eloqua, etc.) and customer data platforms (Salesforce Data Cloud, Adobe Experience Platform, Treasure Data, etc.).
Proficiency in English (oral and written). Travel up to 40% required.
Ideal Candidate Profile
Experienced in marketing operations frameworks including customer journey mapping, experience design, governance, and performance metrics.
Skilled in project management/business analysis for marketing tech implementations involving platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, and Google Analytics.
Able to leverage emerging marketing technologies and AI tools for data-driven insights, campaign optimization, and innovation in marketing processes.