Senior Associate- Marketing Operations
PwC (company site, opens in a new tab)4+ yrsBengaluruOn-siteDirect career pageEst. 12–18 LPA
Posted on 25 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and implement customer-centric marketing strategies and targeted campaigns to enhance engagement and drive revenue growth.
- Leverage CRM and marketing automation platforms to manage customer relationships, personalize communications, and optimize campaign performance.
- Collaborate across teams to identify business opportunities, manage marketing technology projects, and support client prospecting and promotional strategies.
Minimum Requirements
- MBA in Sales, Marketing, Strategy, or Analytics from a premier B-School.
- Minimum 4 years of relevant experience in marketing strategy, campaign process design, and marketing technology solutions implementation, preferably in B2B.
- Hands-on experience with marketing automation tools (Salesforce Marketing Cloud, Marketo, Adobe Journey Optimizer, HubSpot, Oracle Eloqua, etc.) and customer data platforms (Salesforce Data Cloud, Adobe Experience Platform, Treasure Data, etc.).
- Proficiency in English (oral and written). Travel up to 40% required.
Ideal Candidate Profile
- Experienced in marketing operations frameworks including customer journey mapping, experience design, governance, and performance metrics.
- Skilled in project management/business analysis for marketing tech implementations involving platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, and Google Analytics.
- Able to leverage emerging marketing technologies and AI tools for data-driven insights, campaign optimization, and innovation in marketing processes.