Associate- Marketing Operations
PwC (company site, opens in a new tab)2+ yrsBengaluruOn-siteDirect career pageEst. 12–18 LPA
Posted on 25 Sept
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Job description
Structured overview of role & requirements
About This Role
- Support and execute client marketing operations and customer consulting initiatives to enhance marketing strategies.
- Utilize marketing technology platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud) as a Business Analyst or Project Manager to implement marketing solutions and optimize campaign performance.
- Analyze customer needs and marketing data to inform product positioning, campaign strategies, and business transformation efforts while collaborating with global teams.
Minimum Requirements
- MBA in Sales, Marketing, Strategy, or Analytics from a premier B-School.
- At least 2 years of relevant experience in marketing strategy, marketing technology implementation, or business analysis preferably in a B2B environment.
- Proficiency in English (oral and written).
- Experience with marketing automation platforms and CRM tools such as Salesforce Marketing Cloud, Marketo, Adobe Journey Optimizer, HubSpot, or Oracle Eloqua.
Ideal Candidate Profile
- Experience operating in roles such as Business Analyst or Project Manager for marketing technologies and digital marketing tools.
- Familiarity with marketing operations frameworks including customer journey mapping, campaign-to-lead processes, and use of AI tools for data analysis and marketing optimization.
- Capable of collaborating with and managing stakeholders in a global environment and working across marketing, sales, and technology teams.