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Job Description
Structured overview of role & requirementsAbout This Role
Support and execute client marketing operations and customer consulting initiatives to enhance marketing strategies.
Utilize marketing technology platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud) as a Business Analyst or Project Manager to implement marketing solutions and optimize campaign performance.
Analyze customer needs and marketing data to inform product positioning, campaign strategies, and business transformation efforts while collaborating with global teams.
Minimum Requirements
MBA in Sales, Marketing, Strategy, or Analytics from a premier B-School.
At least 2 years of relevant experience in marketing strategy, marketing technology implementation, or business analysis preferably in a B2B environment.
Proficiency in English (oral and written).
Experience with marketing automation platforms and CRM tools such as Salesforce Marketing Cloud, Marketo, Adobe Journey Optimizer, HubSpot, or Oracle Eloqua.
Ideal Candidate Profile
Experience operating in roles such as Business Analyst or Project Manager for marketing technologies and digital marketing tools.
Familiarity with marketing operations frameworks including customer journey mapping, campaign-to-lead processes, and use of AI tools for data analysis and marketing optimization.
Capable of collaborating with and managing stakeholders in a global environment and working across marketing, sales, and technology teams.