Digital Marketing Executive
The Access Group (company site, opens in a new tab)HybridDirect career pageEst. 3–6 LPA
Posted on 24 Sept
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Job description
Structured overview of role & requirements
About This Role
- Support setup, management, and optimisation of paid media campaigns across Google Ads, Meta platforms, and Metasearch to drive quality conversions and maximise ROAS.
- Monitor, measure, and report on campaign performance using tools like Google Analytics (GA4), Meta Ads Manager, and Looker Studio, proposing improvements to underperforming campaigns.
- Collaborate with Ecommerce Managers and wider digital teams, building paid media best practices, training resources, and contributing to customer revenue growth.
Minimum Requirements
- Experience Required: Not explicitly mentioned in the JD.
- Proficiency or experience with Google Ads (Search, Display, PMax), Meta advertising platforms, and campaign measurement tools (Google Analytics GA4, Meta Ads Manager, Looker Studio).
- Comfortable working independently and in a hybrid/remote setup with strong communication skills across all levels.
- Basic understanding of marketing principles; marketing degree or strong interest in online/performance marketing is highly desirable.
Ideal Candidate Profile
- Early-career professional aiming to develop expertise in performance marketing within hospitality or related digital marketing environments.
- Detail-oriented operator focused on metrics-driven optimisation and continuous learning from campaign data and market trends.
- Collaborative contributor who supports Ecommerce Managers and cross-functional teams through actionable insights and training in paid media best practices.