Senior Analyst - Marketing Automation
Eaton (company site, opens in a new tab)5–8 yrsPuneOn-siteDirect career pageEst. 12–20 LPA
Posted on 25 Sept
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Job description
Structured overview of role & requirements
About This Role
- Design, build, and implement technical solutions for marketing automation platforms aligned with business and strategic objectives.
- Manage web tracking implementations using tools like Google Tag Manager and Adobe Analytics, ensuring integration with third-party systems and data privacy compliance (GDPR, CCPA).
- Collaborate in Agile teams to assess requirements, design system architectures, oversee integrations, and maintain enterprise-level marketing technology infrastructure.
Minimum Requirements
- Bachelor's degree.
- 5-8 years of relevant experience in marketing automation and related technologies.
- Strong knowledge of APIs, databases, security frameworks, and web tracking tools (e.g., Google Tag Manager, Adobe Analytics).
- Work Experience Required: 5-8 years
Ideal Candidate Profile
- Experienced in enterprise-level marketing technology environments with strategic thinking on platform integration and scalability.
- Familiarity with Customer Data Platforms (CDPs) to support personalized marketing initiatives and compliance with global data privacy regulations.
- Able to work cross-functionally with technical and non-technical stakeholders in Agile delivery teams, providing guidance on architecture and technology strategy.