Growth Manager - Field and Event Marketing
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Protocol Intelligence
Data-driven signals on your job's competitivenessModerate competition due to a common mid-level marketing role combined with a well-funded startup brand.
Medium because core event marketing skills transfer, but SaaS mid-market and NA-region experience reduce portability.
High due to explicit 6+ years requirement, SaaS mid-market event leadership, and North America-focused experience.
Job Description
Structured overview of role & requirementsAbout This Role
Own and execute the 12- and 24-month strategic event-driven ARR growth plan targeting mid-market customers globally, with a strong focus on US field marketing.
Build and lead a high-performance events and field marketing team in India to generate quality leads and meet pipeline goals, managing budgets, logistics, and KPIs for diverse event formats including conferences, trade shows, webinars, and roundtables.
Collaborate cross-functionally with marketing, sales, and product teams to align event strategies with company goals, analyze event effectiveness data, and continuously optimize for high conversion and ROI.
Minimum Requirements
6+ years in SaaS event leadership roles focused on mid-market and enterprise segments with deal sizes $45K-$300K, specifically in the North American region.
Proven experience building and scaling high-performance events/field marketing teams in high-growth B2B SaaS startups.
Demonstrated data-driven approach to event strategy, execution, and optimization with strong execution capabilities.
Work Experience Required: 6+ years in relevant SaaS event leadership roles. Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced leader with a player-coach management style who has successfully scaled early-stage, rapidly growing SaaS businesses with multiple buyer personas across global markets including USA, UK, India, Europe, and ANZ.
Strategic thinker with a proven ability to create and implement comprehensive event marketing playbooks aligned to business goals and capable of driving innovative event experiences.
Strong collaborator able to influence and work with cross-functional teams, while cultivating a performance-based culture focused on measurable outcomes and continuous improvement.