Marketing Operations Analyst Lead (UK Shift)
FIS (company site, opens in a new tab)6+ yrsPuneOn-siteDirect career pageEst. 14–26 LPA
Posted on 25 Sept
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Job description
Structured overview of role & requirements
About This Role
- Design, develop, execute, and follow-up on multi-channel marketing campaigns within Salesforce Marketing Cloud environment.
- Own day-to-day management of all outbound and inbound marketing campaigns ensuring adherence to standards and business objectives.
- Manage project workflows using Workfront and coordinate cross-functional collaboration to optimize campaign delivery and performance.
Minimum Requirements
- 6+ years of experience in campaign operations using Salesforce Marketing Cloud (Journey Builder, Email Studio, AmpScript, HTML/CSS, Automation Studio, data segmentation).
- Experience with building cloud pages, flows in Marketing Cloud Advanced, and working knowledge of APIs.
- Proficiency with Workfront workflow management and coordination with multiple stakeholders.
- Work Experience Required: 6+ years relevant experience.
Ideal Candidate Profile
- Strong operational ownership in managing end-to-end multi-channel marketing campaigns within Salesforce Marketing Cloud ecosystem.
- Capable of standardizing campaign processes and collaborating with sales and product marketing to drive sales pipeline growth.
- Experienced in using advanced Salesforce Marketing Cloud features (Data 360, Agentforce) and marketing automation tools in a complex, multi-stakeholder environment.