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Protocol Intelligence
Data-driven signals on your job's competitivenessMetro mid-level SEO/ASO role with broad skills and a common title increases competition.
Fintech/BFSI product and RBI compliance knowledge makes background fit strongly industry-specific.
Explicit 3+ years, fintech preference, ASO expertise, and specified analytics tools raise strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Lead end-to-end SEO and ASO strategy to drive high-intent organic acquisition for MSME-focused financial products.
Optimize website and app store presence including keyword research, technical SEO, content strategy, and metadata management to improve rankings and conversion rates.
Analyze organic funnel performance using multiple analytics tools and collaborate to reduce paid acquisition costs and improve CAC.
Minimum Requirements
3+ years of hands-on experience in SEO and ASO, preferably in Fintech or BFSI domain.
Strong expertise with SEO and ASO tools: GA4, Search Console, Ahrefs, SEMRush, App Radar, AppTweak, Firebase, Data Studio, Hotjar.
Good understanding of MSME user behavior, digital lending ecosystem, and RBI compliance environment.
Work Experience Required: 3+ years in SEO & ASO roles; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in scaling organic acquisition for financial or MSME products with measurable business impact.
Data-driven with ability to convert analytics insights into optimization actions and stakeholder communication.
Operates cross-functionally with technical, product, and performance teams, owning end-to-end organic growth strategies in a fast-paced Fintech environment.