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Protocol Intelligence
Data-driven signals on your job's competitivenessMultinational brand and metro Bengaluru increase applicant density despite senior, specialized healthcare marketing focus.
High — role demands ophthalmology/medical-technology expertise, KOL networks, and professional education experience.
High — explicit 12–15 years and sector-specific ophthalmology marketing, KOL and launch experience required.
Job Description
Structured overview of role & requirementsAbout This Role
Own and execute the long-term marketing strategy for ZEISS Ophthalmology across multiple product categories, targeting commercial growth and market share expansion in India.
Lead national KOL engagement and professional education programs including ZEISS Academy India to drive clinical advocacy and surgeon preference.
Manage end-to-end new product launches, digital marketing demand generation, and marketing performance analytics to ensure ROI and pipeline growth.
Minimum Requirements
12–15 years of progressive marketing experience in healthcare, medical technology, or life sciences; ophthalmology or surgical devices experience preferred.
Bachelor’s degree in Business, Marketing, Life Sciences, Engineering, Healthcare, or related field; MBA preferred.
Proven experience in portfolio strategy, product launches, KOL engagement, and leading marketing teams.
Work Experience Required: 12-15 years; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced strategic marketer with deep domain knowledge in ophthalmology or premium healthcare markets, able to link clinical leadership with business growth.
Strong leadership background building and mentoring high-performing marketing and education teams in complex healthcare settings.
Skilled at cross-functional engagement with Sales, Clinical, Global teams and trusted by KOLs and academic institutions to advance portfolio adoption.