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Protocol Intelligence
Data-driven signals on your job's competitivenessGurgaon-based mid-level marketing automation role with moderate brand and niche Salesforce Marketing Cloud skill.
Marketing automation skills are transferable, but asset-management and regulated context increases domain sensitivity.
Requires proven Salesforce Marketing Cloud experience and regulated B2B exposure, creating moderate shortlisting filters.
Job Description
Structured overview of role & requirementsAbout This Role
Design, build, and optimize automated marketing engagement journeys (email, webinars, events) to support EMEA sales and lead generation.
Manage audience data and ensure seamless data flow between Salesforce Marketing Cloud, Salesforce CRM, and other marketing platforms to enhance segmentation and targeting.
Review and improve existing customer journeys and internal processes for efficiency and scalability; integrate emerging AI capabilities to advance automation.
Minimum Requirements
Strong hands-on experience with marketing automation and email marketing delivery.
Proven expertise with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms.
Experience working with B2B data, segmentation, and automated workflows; preferably in Asset Management but not mandatory.
Work Experience Required: Not explicitly mentioned in the JD
Ideal Candidate Profile
Experienced in integrating marketing automation with Salesforce CRM and broader marketing technology ecosystems.
Ability to analyze processes and develop incremental, scalable improvements in marketing engagement.
Familiarity with sales enablement, lead management, and working in regulated or complex B2B environments.