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Protocol Intelligence
Data-driven signals on your job's competitivenessGeneralist BDM title and broad adtech requirements with modest brand signal imply moderate competition.
Requires publisher/agency relationships and adtech knowledge, limiting easy cross-industry transfer.
Explicit 2+ years plus publisher/agency relations and ad-technology knowledge make filters moderately strict.
Job Description
Structured overview of role & requirementsAbout This Role
Identify and onboard new demand partners including agencies, brands, and advertisers for marketing campaigns.
Manage deal closure and ensure timely resolution of Release Orders (RO).
Coordinate across Operations, Technology, Publisher, and Accounts teams to ensure deal delivery and maintain client portfolios with consistent monthly campaigns and budgets.
Minimum Requirements
Minimum 2 years experience in business development within publisher, agency, or network advertising sales.
Proven relationships with agencies and brands.
Solid understanding of advertising metrics such as CPM, CTR, and Fill, and campaign execution.
Basic knowledge of Ad servers and marketing technologies like SSP, DSP, and DFP.
Ideal Candidate Profile
Experienced in navigating complex advertising sales cycles involving multiple internal teams.
Data-driven with strong analytical skills to interpret campaign metrics and optimize business development.
Demonstrated ability to sustain and grow long-term client relationships with agencies and brands.