Digital Marketing Executive
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Protocol Intelligence
Data-driven signals on your job's competitivenessGeneralist digital marketing role, metro Bangalore, and broad cross-channel skill requirements increase competition.
Core digital marketing skills are broadly transferable across industries despite preferred B2B technology experience.
Explicit 1–3 years requirement with common digital skills but no strict certifications.
Job Description
Structured overview of role & requirementsAbout This Role
Own and execute B2B digital lead generation strategies across LinkedIn, Google, email, social media, and other online channels targeting IT, ERP, SaaS, AI, and software sectors.
Manage and optimize digital marketing campaigns including SEO, paid ads (Google, Meta, LinkedIn), social media profiles, and content to increase qualified leads, website traffic, and engagement.
Collaborate with Business Development and Sales teams to ensure lead quality, proper handover, and continuous improvement of campaign effectiveness with measurable reporting and analysis.
Minimum Requirements
1-3 years of experience in digital marketing with a focus on B2B lead generation for IT/software or technology products preferred.
Bachelor's degree in Marketing, Business Administration, Communications, or related field.
Hands-on experience with Google Ads, Meta Ads, LinkedIn Marketing, SEO (on-page, off-page, technical), and analytics tools like Google Analytics and Google Search Console.
Location: Bangalore (On-site) and immediate joiners preferred.
Ideal Candidate Profile
Experience in marketing IT, SaaS, ERP, AI, or software products with proven lead generation results in B2B environments.
Analytical and data-driven approach to campaign management, focusing on measurable business impact such as lead quality and conversion rates.
Capable of independently planning, executing, and optimizing digital marketing initiatives with knowledge of multiple digital and advertising platforms.