Digital Marketing Executive
Techsketra Info Solutions Pvt Ltd (company site, opens in a new tab)1–3 yrsBengaluruOn-siteDirect career pageEst. 4–6 LPA
Posted on 25 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and execute B2B digital lead generation strategies across LinkedIn, Google, email, social media, and other online channels targeting IT, ERP, SaaS, AI, and software sectors.
- Manage and optimize digital marketing campaigns including SEO, paid ads (Google, Meta, LinkedIn), social media profiles, and content to increase qualified leads, website traffic, and engagement.
- Collaborate with Business Development and Sales teams to ensure lead quality, proper handover, and continuous improvement of campaign effectiveness with measurable reporting and analysis.
Minimum Requirements
- 1-3 years of experience in digital marketing with a focus on B2B lead generation for IT/software or technology products preferred.
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Marketing, SEO (on-page, off-page, technical), and analytics tools like Google Analytics and Google Search Console.
- Location: Bangalore (On-site) and immediate joiners preferred.
Ideal Candidate Profile
- Experience in marketing IT, SaaS, ERP, AI, or software products with proven lead generation results in B2B environments.
- Analytical and data-driven approach to campaign management, focusing on measurable business impact such as lead quality and conversion rates.
- Capable of independently planning, executing, and optimizing digital marketing initiatives with knowledge of multiple digital and advertising platforms.