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Protocol Intelligence
Data-driven signals on your job's competitivenessStrong global brand, metro location, and mid-senior generalist marketing role create high candidate competition.
Role favors event/exhibitions and B2B marketing experience, making cross-industry transfer moderately sensitive.
Explicit 8–10 years plus domain expertise in events, ABM, and stakeholder management increases selection rigidity.
Job Description
Structured overview of role & requirementsAbout This Role
Drive growth and market penetration for a portfolio of shows by assessing market size and growth opportunities.
Manage and expand relationships with industry stakeholders like associations, analysts, influencers, and media.
Lead onsite show representation and collaborate closely with sales on enablement and ABM strategies.
Minimum Requirements
8-10 years of marketing experience, preferably in events or exhibitions.
Proven skills in market analysis, campaign management, and strategic planning.
Strong experience in sales alignment and account-based marketing.
Exceptional communication and analytical abilities.
Ideal Candidate Profile
Experienced in managing multifaceted marketing initiatives focused on measurable audience growth.
Skilled in stakeholder relationship management across diverse industry bodies.
Capable of aligning marketing strategies tightly with sales and broader business objectives for event-driven marketing.