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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 brand, metro location, and broad high-visibility leadership remit drive high applicant competition.
Role demands deep entertainment industry, Indian cultural insight and agency relationships, limiting cross-industry transferability.
Requires proven creative track record, large-team leadership, cross-functional influence and cultural fit, indicating very selective hiring.
Job Description
Structured overview of role & requirementsAbout This Role
Lead and develop a high-performing marketing team responsible for creative development, media management, and executing 360-degree integrated campaigns for Films & Series in India.
Define strategic vision, audience strategy, and distinctive marketing direction for individual titles to maximize cultural and audience impact.
Collaborate cross-functionally with content, PR, product, legal, and external partners while managing the Films & Series marketing budget for strategic trade-offs.
Minimum Requirements
Work Experience Required: Not explicitly mentioned in the JD.
Must have proven experience in building and leading large marketing teams and managing integrated 360-degree campaigns in the entertainment sector.
Ability to work from Mumbai (role is based in Mumbai).
Strong understanding of Indian consumer, cultural nuances, and media landscape critical for content marketing.
Ideal Candidate Profile
Experienced leader skilled at balancing creative ambition, audience engagement, and business impact in dynamic, ambiguous environments.
Proven ability to lead through influence, align multiple stakeholders, and manage complex workflows while fostering creativity and experimentation.
Deep knowledge of Indian entertainment culture and consumer behavior capable of shaping distinctive, culturally relevant marketing strategies.