[Internal Hiring]: Manager - Online Marketing
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Protocol Intelligence
Data-driven signals on your job's competitivenessPopular generalist marketing title plus broad skillset but senior level reduces density, yielding medium competition.
B2B SaaS preference increases domain specificity but skills like SEO and content are transferable, so medium.
Explicit 10–14 years requirement and mandatory digital marketing domain expertise increase filtering stringency.
Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute comprehensive digital marketing strategies focused on SEO, Content, SMO, and lead generation aligned with business goals.
Own SEO strategy including technical, on-page, and off-page SEO and conduct audits to improve ranking, traffic, and leads using tools like GA4 and Ahrefs/Semrush.
Collaborate cross-functionally to set marketing priorities, track KPIs, mentor team members, and improve organic growth and conversion rates.
Minimum Requirements
10–14 years of experience in Digital Marketing with emphasis on B2B, SaaS, IT Services, or Technology sectors.
Strong technical expertise in SEO (Technical SEO, AEO, GEO), Content Marketing, SMO, and Digital Marketing Strategy.
Experience with analytics and SEO tools including GA4, Google Search Console, Ahrefs, and Semrush.
Work Experience Required: 10–14 years in relevant digital marketing roles.
Ideal Candidate Profile
Strategic and data-driven leader comfortable balancing hands-on execution with team management and mentoring.
Deep expertise in B2B lead generation marketing with a strong focus on organic growth through SEO and content strategies.
Experienced in working cross-functionally with SEO, Content, PPC, Design, and Sales teams to drive measurable marketing outcomes.