Marketing Product Manager (Salesforce)
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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level generalist Product Manager role, metro location, and broad skillset drive high applicant competition.
MarTech and Salesforce focus makes skills moderately transferable across B2B industries.
Explicit 5+ years, Salesforce/MarTech and integration experience creates high screening rigidity.
Job Description
Structured overview of role & requirementsAbout This Role
Own and manage MarTech products from discovery through delivery, adoption, and value realization, focusing on B2B marketing and demand generation.
Define product vision, strategy, roadmap, and prioritize features with cross-functional teams including engineering, data, UX, and technology.
Drive integrations across Salesforce CRM and other marketing platforms; measure KPIs like funnel performance, lead-to-opportunity conversion, and pipeline contribution.
Minimum Requirements
5+ years experience in Product Management, preferably in B2B enterprise Marketing Technology (MarTech).
Experience with Salesforce CRM and related MarTech platforms such as Marketing Cloud Account Engagement/Pardot, Demandbase, or 6sense.
Solid understanding of B2B marketing processes including ABM, lead management, campaign management, and attribution.
Work Experience Required: 5+ years in product management roles specifically within MarTech or related fields.
Ideal Candidate Profile
Experienced in managing enterprise digital product lifecycles including discovery, roadmap, delivery, adoption, and value realization in B2B marketing contexts.
Skilled at cross-functional collaboration involving Marketing, Sales, Technology, Data, Privacy, Security, and Compliance teams.
Data-driven decision maker familiar with KPIs, funnel metrics, attribution, and business-value tracking in marketing technology environments.