Marketing Product Manager (Salesforce)
Syneos Health (company site, opens in a new tab)5+ yrsHyderabadOn-siteDirect career pageEst. 12–24 LPA
Posted on 24 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and manage MarTech products from discovery through delivery, adoption, and value realization, focusing on B2B marketing and demand generation.
- Define product vision, strategy, roadmap, and prioritize features with cross-functional teams including engineering, data, UX, and technology.
- Drive integrations across Salesforce CRM and other marketing platforms; measure KPIs like funnel performance, lead-to-opportunity conversion, and pipeline contribution.
Minimum Requirements
- 5+ years experience in Product Management, preferably in B2B enterprise Marketing Technology (MarTech).
- Experience with Salesforce CRM and related MarTech platforms such as Marketing Cloud Account Engagement/Pardot, Demandbase, or 6sense.
- Solid understanding of B2B marketing processes including ABM, lead management, campaign management, and attribution.
- Work Experience Required: 5+ years in product management roles specifically within MarTech or related fields.
Ideal Candidate Profile
- Experienced in managing enterprise digital product lifecycles including discovery, roadmap, delivery, adoption, and value realization in B2B marketing contexts.
- Skilled at cross-functional collaboration involving Marketing, Sales, Technology, Data, Privacy, Security, and Compliance teams.
- Data-driven decision maker familiar with KPIs, funnel metrics, attribution, and business-value tracking in marketing technology environments.