Creative Strategy Manager
AppsForBharat (company site, opens in a new tab)5+ yrsBengaluruOn-siteDirect career pageEst. 8–16 LPA
Posted on 24 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own end-to-end creative strategy for D2C performance marketing across all formats and channels, from consumer insight to execution.
- Write and own creative briefs grounded in consumer psychology and behavioral insights, and build hypothesis-led creative frameworks for iteration.
- Lead and manage external creative agencies ensuring high-quality on-brand execution and integrate performance data into actionable creative direction.
Minimum Requirements
- 5+ years of experience across agency and D2C brand environments.
- Exceptional writing skills, with copywriting as the primary tool.
- Experience managing external creative agencies and freelance creatives.
- Deep understanding of performance creative formats and ability to translate research into creative direction.
Ideal Candidate Profile
- Experienced in emotionally-driven, faith and devotion category marketing or similar D2C environments focusing on consumer behavior.
- Capable of balancing strategic thinking with detailed copy feedback and strong opinions backed by data.
- Comfortable building creative systems and frameworks, not just executing campaigns, with ability to coach others on why creative works.