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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level, popular marketing role with 5+ years and metro hiring increases applicant density.
D2C performance creative focus and devotional-category expertise limit cross-industry transferability.
Mandatory 5+ years, agency+D2C experience and strong copywriting skills create medium filtering.
Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end creative strategy for D2C performance marketing across all formats and channels, from consumer insight to execution.
Write and own creative briefs grounded in consumer psychology and behavioral insights, and build hypothesis-led creative frameworks for iteration.
Lead and manage external creative agencies ensuring high-quality on-brand execution and integrate performance data into actionable creative direction.
Minimum Requirements
5+ years of experience across agency and D2C brand environments.
Exceptional writing skills, with copywriting as the primary tool.
Experience managing external creative agencies and freelance creatives.
Deep understanding of performance creative formats and ability to translate research into creative direction.
Ideal Candidate Profile
Experienced in emotionally-driven, faith and devotion category marketing or similar D2C environments focusing on consumer behavior.
Capable of balancing strategic thinking with detailed copy feedback and strong opinions backed by data.
Comfortable building creative systems and frameworks, not just executing campaigns, with ability to coach others on why creative works.