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Protocol Intelligence
Data-driven signals on your job's competitivenessGeneralist marketing title, broad field role, and metro location drive high candidate competition.
Field educational marketing needs institutional relationships and event experience, moderately limiting cross-industry transferability.
Explicit 1–3 years requirement plus target-driven field marketing filters create moderate shortlisting strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Manage and expand relationships with educational institutions to promote overseas education services through frequent visits and events.
Organise and lead seminars, workshops, and promotional activities to generate student leads and enhance brand visibility.
Achieve monthly targets for institutional visits, lead generation, and conversion by coordinating with internal teams and reporting regularly.
Minimum Requirements
Bachelor's degree in Marketing, Business Administration, Education, Communications, or related field.
1–3 years of experience in field marketing, educational marketing, business development, admissions, or sales.
Willingness and ability to travel extensively, with approximately 70% fieldwork including local and occasional outstation travel.
Preferred: Proficiency in Microsoft Office and CRM software; valid driving licence and own vehicle preferred.
Ideal Candidate Profile
Experienced in institutional outreach and educational business development, with proven ability to generate and convert leads.
Comfortable and effective in high-travel, field-intensive roles requiring strong networking and presentation skills.
Capable of independently managing events and marketing initiatives to meet measurable KPIs in the education sector.