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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 employer, generalist senior marketing title, and Mumbai metro increase applicant competition.
Requires pharma therapy-launch, KOL engagement, and market-access expertise, limiting cross-industry transferability.
Explicit 10-12 years requirement plus pharma therapy-launch and P&L experience increases shortlist rigor.
Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute long-term brand strategy to drive growth and market leadership for a cardiovascular therapy.
Lead end-to-end brand management including P&L stewardship, investment optimization, and cross-functional collaboration to achieve sales, market share, and profitability targets.
Translate complex clinical evidence into customer narratives and create integrated patient and physician engagement models to accelerate therapy adoption.
Minimum Requirements
MBA or equivalent postgraduate qualification preferred.
10-12 years of progressive pharmaceutical marketing and commercial experience.
Proven success in launching and scaling innovative or first-in-class pharmaceutical brands with experience in market creation and category development.
Location: Mumbai (explicitly mentioned).
Ideal Candidate Profile
Experienced in influencing physician behavior change and overcoming prescribing, access, reimbursement, and affordability barriers in pharmaceutical markets.
Skilled in strategic marketing with strong commercial and business impact, especially in innovative therapeutic areas like cardiovascular or similar domains.
Proven ability to lead high-visibility brands and cross-functional teams without direct authority, with strong stakeholder management and scientific storytelling expertise.