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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level, metro, generalist product-marketing title with broad skills makes hiring highly competitive.
Role demands product-marketing instincts for B2B services, making cross-industry fit fairly limited.
Explicit 4–5 years requirement plus domain experience and specific CMS/SEO/Figma skills imply high shortlisting strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Define and sharpen software-plus-service offers by deeply understanding customer needs through direct research and internal collaboration.
Create and execute positioning and messaging that clearly differentiates the offer, and manage go-to-market activation across website, collateral, and email with a focus on generating 35–50 MQLs/SQLs monthly.
Oversee website content and structure for optimal visibility and conversion, applying SEO and AEO best practices and using tools like WordPress, HubSpot CMS, and Figma to rapidly iterate and deploy content.
Minimum Requirements
4–5 years of experience, preferably in product marketing or B2B services/agency/consultancy roles focused on offer development and storytelling.
Strong writing skills to craft credible B2B messaging based on deep customer insights.
Working knowledge of SEO and AEO, plus familiarity with website CMS platforms such as WordPress and HubSpot.
Work Experience Required: 4-5 years in relevant roles; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Operates with product-marketing instincts to define what the offer is, its target audience, and unique selling points rather than just executing marketing copy.
Comfortable with ambiguity and evolving offers, able to own shaping offers, messaging, and live content independently rather than following fixed specs.
Experienced in fast iteration and performance-driven execution, delivering results measured by lead generation and market resonance with senior B2B buyers like CMOs and VPs of Sales.