Performance marketing Executive
Talent Vision Services (company site, opens in a new tab)2–5 yrsFaridabadOn-siteDirect career pageEst. 4.2–7.2 LPA
Posted on 24 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage and optimize paid digital advertising campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube to maximize ROI and lead quality.
- Control and allocate advertising budgets efficiently, monitoring KPIs such as ROAS, CPL, CPA, CTR, and conversion rates for continuous optimization.
- Generate and scale high-quality lead generation through A/B testing and close coordination with creative teams, including implementing conversion tracking using tools like Google Tag Manager and GA4.
Minimum Requirements
- 2–5 years of experience in performance marketing or related digital advertising roles.
- Bachelor's Degree in Marketing, Business, or related field.
- Must have hands-on experience with Google Ads (Search, Display, Performance Max, Shopping), Meta Ads Manager, Google Analytics 4, Google Tag Manager, and conversion tracking technologies.
- Location: Must work from office in Faridabad; Google Ads and Meta Blueprint certifications are preferred but not mandatory.
Ideal Candidate Profile
- Experienced in managing lead generation campaigns and e-commerce advertising with monthly ad budgets of 5 lakh INR or more.
- Skilled in detailed campaign performance analysis and optimization based on measurable KPIs like ROAS and CPL.
- Familiarity with platforms like Shopify or WooCommerce and understanding of SEO and CRM integrations enhances strategic capabilities.