Performance marketing Executive
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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level generalist role (2–5 years) in NCR increases applicant competition.
Digital advertising skills (Google/Meta/GA4/GTM) are easily transferable across industries.
Explicit 2–5 year requirement plus mandatory Google Ads, Meta Ads, GA4 and GTM skills enforce strict shortlisting.
Job Description
Structured overview of role & requirementsAbout This Role
Manage and optimize paid digital advertising campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube to maximize ROI and lead quality.
Control and allocate advertising budgets efficiently, monitoring KPIs such as ROAS, CPL, CPA, CTR, and conversion rates for continuous optimization.
Generate and scale high-quality lead generation through A/B testing and close coordination with creative teams, including implementing conversion tracking using tools like Google Tag Manager and GA4.
Minimum Requirements
2–5 years of experience in performance marketing or related digital advertising roles.
Bachelor's Degree in Marketing, Business, or related field.
Must have hands-on experience with Google Ads (Search, Display, Performance Max, Shopping), Meta Ads Manager, Google Analytics 4, Google Tag Manager, and conversion tracking technologies.
Location: Must work from office in Faridabad; Google Ads and Meta Blueprint certifications are preferred but not mandatory.
Ideal Candidate Profile
Experienced in managing lead generation campaigns and e-commerce advertising with monthly ad budgets of 5 lakh INR or more.
Skilled in detailed campaign performance analysis and optimization based on measurable KPIs like ROAS and CPL.
Familiarity with platforms like Shopify or WooCommerce and understanding of SEO and CRM integrations enhances strategic capabilities.