Marketing Product Manager (Salesforce)
Syneos Health (company site, opens in a new tab)5+ yrsHyderabadHybridDirect career pageEst. 12–22 LPA
Posted on 24 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own and manage MarTech products through all lifecycle stages including discovery, roadmap prioritization, delivery, adoption, and value realization.
- Define product vision and strategy; translate business needs into technical requirements and prioritized backlogs collaborating with engineering, data, UX, and technology teams.
- Drive integrations across marketing platforms (Salesforce CRM, websites, analytics tools), manage vendors and partners, and lead change management with measurable KPIs for B2B marketing and demand generation.
Minimum Requirements
- Minimum 5+ years of Product Management experience, preferably in B2B enterprise Marketing Technology (MarTech).
- Experience with Salesforce CRM and MarTech platforms such as Marketing Cloud Account Engagement/Pardot, Demandbase, or 6sense.
- Strong knowledge of B2B marketing processes including ABM, lead management, campaigns, and attribution.
- Proven skills in Agile product strategy, backlog prioritization, enterprise integrations, and cross-functional stakeholder management.
Ideal Candidate Profile
- Experienced in managing complex MarTech digital products with strong focus on measurable business value and user adoption.
- Capable of driving cross-functional collaboration between Marketing, Sales, Technology, Data, Privacy, Security, and Compliance teams.
- Data-driven with expertise in KPI analysis, funnel metrics, marketing attribution, and comfortable translating technical concepts for non-technical stakeholders.