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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 global brand, metro location, and a generalist Marketing Manager title increase candidate competition.
Core marketing skills are transferable but exhibition/event preference raises industry specificity to medium.
Mandatory 8–10 years, industry marketing preference, ABM and stakeholder requirements create high shortlisting strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Drive growth and market penetration for assigned shows by determining market size and identifying growth opportunities across key sectors.
Develop and execute detailed marketing plans including audience expansion strategies and campaign activations in alignment with sales enablement and ABM efforts.
Lead onsite representation at shows; manage relationships with associations, media, influencers, and industry bodies; contribute to brand strategy and marketing performance reporting.
Minimum Requirements
8-10 years of marketing experience, preferably with exposure to exhibitions or related industries.
Proficient in market analysis, campaign management, strategic marketing planning, and account-based marketing alignment with sales teams.
Skilled in stakeholder relationship management including associations, analysts, and media.
Work Experience Required: 8-10 years in Marketing. Other Hard Filters: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in sales and marketing alignment with a strategic focus on audience growth and market expansion in B2B/event sectors.
Operationally competent to manage onsite event leadership and collaborate cross-functionally for campaign planning and execution.
Strong analytical skills for market sizing, ROI tracking, and leveraging insights to inform marketing strategies.