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Protocol Intelligence
Data-driven signals on your job's competitivenessGeneralist senior digital marketing title, metro location, and broad required skills increase applicant competition.
Core digital marketing skills (HubSpot, CMS, analytics, SEO) are highly transferable across industries.
Requires HubSpot, CMS and analytics skills plus European-hours availability, creating moderate hiring filters.
Job Description
Structured overview of role & requirementsAbout This Role
Support digital campaign setup, execution, optimisation, and performance reporting in HubSpot with accurate lead tracking.
Maintain CRM data integrity via data hygiene, audience segmentation, lead scoring, and marketing automation improvements to enhance lead nurturing.
Manage and optimize the IQ-EQ WordPress website focusing on brand consistency, user experience, and alignment with business growth; monitor website analytics and technical SEO to improve traffic and conversions.
Minimum Requirements
Hands-on experience with HubSpot and website CMS platforms (WordPress preferred).
Strong understanding of data analytics and ability to interpret data for marketing optimizations.
Excellent written and verbal English communication skills.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Comfortable working European business hours to collaborate with global teams.
Experience with Google Tag Manager and tracking fundamentals considered an advantage.
Operates effectively in fast-paced, data-driven environments requiring technical and marketing collaboration.