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Protocol Intelligence
Data-driven signals on your job's competitivenessMetro role with common performance-marketing skills and broad remit increases candidate competition.
Performance marketing and analytics skills transfer easily across industries.
Requires hands-on Google Ads, LinkedIn, GA4 and GTM experience but no explicit years, so medium strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Plan, execute, and optimize digital advertising campaigns across LinkedIn, Google Ads, and Display platforms to meet campaign objectives and improve key metrics like CTR, CPC, and conversion rates.
Manage end-to-end campaign tracking and enable data-driven decision-making using tools such as Google Analytics 4 and Google Tag Manager.
Collaborate with design and content teams to develop ad creatives aligned with brand and marketing goals and provide operational support within the marketing team.
Minimum Requirements
Hands-on experience with Google Ads (AdWords), LinkedIn Campaign Manager, and Google Analytics.
Knowledge of campaign tracking fundamentals and Google Tag Manager for accurate attribution and reporting.
Strong analytical skills to use data for campaign optimization decisions.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced marketing professional with specific expertise in digital advertising performance measurement and optimization.
Comfortable working European business hours to collaborate effectively with global teams.
Practices data-driven marketing decisions with a strategic mindset and operational collaboration within cross-functional teams.