Senior Manager, Social Media Marketing
RazorpayMatch Score
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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 brand, metro location, mid-level generalist social role with broad skills increases competition.
Core social media and content skills are highly transferable across industries, fintech experience merely advantageous.
Explicit 6–10 years and platform-specific proven experience creates moderate candidate filtering.
Job Description
Structured overview of role & requirementsAbout This Role
Own and scale Razorpay’s presence on X/Twitter by developing strategy, content calendar, and brand voice.
Create and manage engaging content formats including posts, threads, campaigns, polls, visuals, and short-form videos.
Collaborate with internal teams and external partners to grow audience, engagement, and visibility; monitor conversations and track performance metrics for continuous improvement.
Minimum Requirements
6–10 years of experience in social media, digital marketing, content, or brand marketing.
Proven experience scaling a brand, founder, company, or community account on X/Twitter.
Strong understanding of X/Twitter content formats, trends, algorithms, and audience behaviour.
Work Experience Required: 6–10 years in relevant fields.
Ideal Candidate Profile
Demonstrated ability to build and maintain a distinct and consistent brand voice relevant to tech/fintech sector.
Experience working with senior stakeholders, creators, influencers, and agencies on content and campaigns.
Data-driven in using analytics to optimize content performance and audience growth on social media platforms.