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Protocol Intelligence
Data-driven signals on your job's competitivenessGeneralist mid-level marketing role with broad digital skills and mid-level experience attracts many qualified applicants.
Core digital marketing skills transfer easily across industries despite edtech preference.
Requires 3+ years and specific digital ad platform proficiency, moderately strict filters.
Job Description
Structured overview of role & requirementsAbout This Role
Define and execute marketing and communication activities aligned with the marketing plan to drive student enrollment growth.
Manage and optimize digital marketing campaigns across Google Ads, Meta, and other platforms with a monthly ad budget of ₹2,00,000–4,00,000.
Track, analyze, and report monthly ROI and campaign performance metrics while mentoring social media and content teams.
Minimum Requirements
Bachelor's degree or equivalent professional experience.
3+ years of marketing experience, preferably in lead generation or performance marketing.
Proficiency in digital marketing platforms including Google Ads, Meta Ads, and Google Analytics.
Work Experience Required: 3+ years in marketing roles involving lead generation, preferably in B2C or educational programs.
Ideal Candidate Profile
Experienced in managing and optimizing paid digital campaigns with measurable ROI impact.
Skilled at cross-team collaboration especially with sales and academic teams to promote educational offerings.
Comfortable with data-driven decision making and mentoring teams in content and social media execution.