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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level generalist marketing manager role at a known retail brand increases applicant density despite non-metro location.
Role focuses on retail partnerships and mall marketing, making cross-industry transferability moderate.
Explicit 6–8 years requirement plus retail industry experience preference narrows candidate pool.
Job Description
Structured overview of role & requirementsAbout This Role
Accountable for revenue generation through building associations with corporates, communities, hotels, and tour operators.
Develop and execute innovative alliances and partnerships with national and retail brands for events and marketing campaigns across malls.
Maximize revenue streams including B2B sales of gift cards, consumption packages, sponsorships, and barter deals for shopping festivals.
Minimum Requirements
6-8 years of experience in retail industry; marketing experience preferred.
Graduate degree required; MBA in Marketing preferred.
Must have client networking and negotiation skills.
Work Experience Required: 6-8 years in retail industry.
Ideal Candidate Profile
Experienced in creating and managing high-level corporate and retail partnerships focused on revenue growth.
Skilled in executing multi-channel marketing and communication strategies including digital and B2B communications.
Demonstrates capability in strategic alliance development with national brands, premium clubs, communities, and sponsors.
