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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 brand, mid-level experience, and metro location increase applicant competition.
Role requires commerce media and ad-tech expertise, limiting transferability across unrelated industries.
Explicit 4–7 years, commerce-media domain expertise and required SQL/Python/Snowflake make screening stringent.
Job Description
Structured overview of role & requirementsAbout This Role
Analyze 1st, 2nd, and 3rd party data to develop audience segments and understand customer behaviors and advertiser preferences.
Evaluate campaign performance for commerce media ads and offers, building attribution models and generating detailed insights for advertisers.
Leverage advanced analytics and data-driven insights to optimize targeting, personalization, and identify new growth opportunities in commerce media.
Minimum Requirements
4 to 7 years of relevant experience with at least 3 years in audience-related analytics.
Master's degree in a quantitative field, Business Analytics, or MBA with strong analytical focus preferred.
Deep understanding of commerce or retail media domain, digital media and marketing ecosystem, including key KPIs (ROAS, Impressions, CTR, CPA).
Proficiency in advanced analytics (statistical analysis, predictive modeling, machine learning, experimental design) and experience with data platforms (e.g., Snowflake) and visualization tools (e.g., Tableau, Power BI).
Ideal Candidate Profile
Experienced analyst with strong expertise in commerce media and digital marketing, familiar with various marketing channels and media buy models.
Hands-on proficiency in building audience segments using first-party data and privacy-safe environments, and developing attribution models including A/B testing and incrementality.
Skilled in SQL, Python or R for data manipulation, with ability to integrate complex data sources to inform strategic decisions on campaign and customer engagement effectiveness.