Associate, Content - Marketing CRM (Campaign Execution)
Amgen (company site, opens in a new tab)2–6 yrsHyderabadOn-siteDirect career pageEst. 8–16 LPA
Posted on 24 Sept
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Job description
Structured overview of role & requirements
About This Role
- Support design, build, and execution of multi-channel marketing campaigns using Salesforce Marketing Cloud and Salesforce CDP.
- Manage audience segmentation, journey orchestration, and data-driven campaign activation aligned to business strategies.
- Collaborate with cross-functional teams to ensure campaign execution quality, compliance with US data privacy standards, and ongoing optimization.
Minimum Requirements
- Bachelor’s degree in marketing, communications, information systems, data analytics, or related field OR equivalent experience.
- 2+ years experience in marketing operations, automation, CRM, or related area (overall 2-6 years).
- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio) and exposure to Salesforce CDP or similar platforms.
- Working knowledge of SQL or similar, familiarity with US compliance standards (CAN-SPAM, CCPA).
Ideal Candidate Profile
- Experience executing data-driven marketing campaigns within Salesforce Marketing Cloud and/or Salesforce CDP environments.
- Comfortable working within agile sprint-based teams and collaborating cross-functionally with marketing, data, and creative teams.
- Technical aptitude for marketing automation scripting (AMPscript) and campaign tracking with attention to data privacy compliance.