App Marketing Executive Position
Dot Com Infoway (DCI) (company site, opens in a new tab)1–2 yrsMaduraiOn-siteDirect career pageEst. 2.4–4 LPA
Posted on 23 Sept
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Job description
Structured overview of role & requirements
About This Role
- Support planning, execution, monitoring, and optimization of mobile app user acquisition campaigns across platforms like Google Ads, Meta Ads, and Apple Search Ads.
- Monitor and analyze key performance metrics such as Installs, CPI, CPA, CTR, Conversion Rate, ROAS, Retention, and LTV to identify optimization opportunities.
- Prepare regular performance reports and assist with budget allocation, bid adjustments, audience targeting, creative testing, and App Store Optimization activities.
Minimum Requirements
- 1–2 years of experience in mobile app marketing, performance marketing, or user acquisition.
- Basic hands-on experience with Google Ads and Meta Ads platforms.
- Understanding of app marketing metrics including CPI, CPA, CTR, ROAS, retention, and LTV, and basic knowledge of analytics and attribution platforms.
- Immediate joining availability; Location: Madurai; Graduation with good communication skills.
Ideal Candidate Profile
- Data-driven with strong analytical skills focused on monitoring and improving campaign performance.
- Prior experience working directly with multiple app marketing platforms and managing multiple campaigns concurrently.
- Interested in building a career in mobile app growth marketing with potential progression into App Growth or Performance Marketing roles.