App Marketing Executive Position
Dot Com Infoway (DCI)Match Score
Against your primary resumeLogin to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Protocol Intelligence
Data-driven signals on your job's competitivenessCommon entry marketing title with broad ad platform skills attracts moderate applicant density.
Mobile app UA skills are somewhat specialized but transferable across app-focused companies and industries.
Explicit 1–2 years plus hands-on Google/Meta skills and ASO create moderate filtering for candidates.
Job Description
Structured overview of role & requirementsAbout This Role
Support planning, execution, monitoring, and optimization of mobile app user acquisition campaigns across platforms like Google Ads, Meta Ads, and Apple Search Ads.
Monitor and analyze key performance metrics such as Installs, CPI, CPA, CTR, Conversion Rate, ROAS, Retention, and LTV to identify optimization opportunities.
Prepare regular performance reports and assist with budget allocation, bid adjustments, audience targeting, creative testing, and App Store Optimization activities.
Minimum Requirements
1–2 years of experience in mobile app marketing, performance marketing, or user acquisition.
Basic hands-on experience with Google Ads and Meta Ads platforms.
Understanding of app marketing metrics including CPI, CPA, CTR, ROAS, retention, and LTV, and basic knowledge of analytics and attribution platforms.
Immediate joining availability; Location: Madurai; Graduation with good communication skills.
Ideal Candidate Profile
Data-driven with strong analytical skills focused on monitoring and improving campaign performance.
Prior experience working directly with multiple app marketing platforms and managing multiple campaigns concurrently.
Interested in building a career in mobile app growth marketing with potential progression into App Growth or Performance Marketing roles.