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Protocol Intelligence
Data-driven signals on your job's competitivenessStrong employer brand, metro location, and broad digital skill requirements increase applicant competition.
Digital marketing and analytics skills transferable across industries but DTC platform experience adds some domain specificity.
Explicit 1–3 year requirement plus mandatory SEO, analytics and agency experience increases screening rigor.
Job Description
Structured overview of role & requirementsAbout This Role
Own and drive performance of digital consumer platforms including DTC, brand websites, and expert platforms within Foods and Home Care.
Monitor and optimize platform metrics such as traffic, conversion, consumer engagement, and DTC revenue.
Coordinate digital campaign execution, SEO & GEO optimizations, content refreshes, and platform health including site uptime and security risk management.
Minimum Requirements
1-3 years of experience in digital platforms, technology projects, e-commerce, or consumer technology.
Strong understanding of websites, DTC, digital consumer journeys, and analytics.
Experience managing agencies, technology partners, and multiple stakeholders.
Knowledge of SEO, analytics, first-party data capture, and platform operations.
Ideal Candidate Profile
Proven ability to handle multiple digital consumer platforms with operational accountability and performance ownership.
Comfortable coordinating cross-functional teams including Brand, Data, Technology, Cyber, and agencies to resolve issues and implement priorities.
Skilled in project management with an execution focus and strong stakeholder management in a digital consumer context.