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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level generalist marketing role in a metro location with common digital and B2B skills increases candidate competition.
B2B SaaS and technical marketing preference raises domain specificity but many skills remain transferable.
Explicit 3+ years and B2B SaaS marketing experience plus required digital and CRM skills create moderate filtering.
Job Description
Structured overview of role & requirementsAbout This Role
Develop and implement B2B marketing strategies focused on brand presence and qualified lead generation in global software services markets.
Create and manage digital marketing campaigns, content creation, and inbound/outbound marketing initiatives across platforms like LinkedIn and Google.
Collaborate with leadership, sales, and engineering to position company services and optimize campaigns based on measurable KPIs and ROI.
Minimum Requirements
Bachelor's degree in Marketing, Business, Communications, or related field.
Minimum 3 years of B2B marketing experience, preferably in software services or technology companies.
Strong proficiency in digital marketing, SEO, content marketing, social media strategy, plus CRM and marketing automation tools.
Work Experience Required: Minimum 3 years in B2B marketing related to software/technology sectors.
Ideal Candidate Profile
Experienced in marketing within software services or IT consulting, especially B2B SaaS technology environments.
Skilled at translating technical engineering or AI capabilities into compelling business value propositions.
Operates with strong analytical focus and project management skills to drive measurable marketing outcomes aligned with company growth objectives.