Marketing Executive / Marketing Manager
Codebase (company site, opens in a new tab)3+ yrsPuneOn-siteDirect career pageEst. 6–10 LPA
Posted on 23 Sept
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Job description
Structured overview of role & requirements
About This Role
- Develop and implement B2B marketing strategies focused on brand presence and qualified lead generation in global software services markets.
- Create and manage digital marketing campaigns, content creation, and inbound/outbound marketing initiatives across platforms like LinkedIn and Google.
- Collaborate with leadership, sales, and engineering to position company services and optimize campaigns based on measurable KPIs and ROI.
Minimum Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum 3 years of B2B marketing experience, preferably in software services or technology companies.
- Strong proficiency in digital marketing, SEO, content marketing, social media strategy, plus CRM and marketing automation tools.
- Work Experience Required: Minimum 3 years in B2B marketing related to software/technology sectors.
Ideal Candidate Profile
- Experienced in marketing within software services or IT consulting, especially B2B SaaS technology environments.
- Skilled at translating technical engineering or AI capabilities into compelling business value propositions.
- Operates with strong analytical focus and project management skills to drive measurable marketing outcomes aligned with company growth objectives.