Deputy Manager - Search & Performance Marketing
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Protocol Intelligence
Data-driven signals on your job's competitivenessMetro location, popular performance marketing role, broad skill requirements and known brand increase competition.
SEM/SEO and analytics skills are broadly transferable across industries despite B2B preference.
Explicit 8+ years, specific tools, AEO/GEO experience and leadership expectations enforce strict filters.
Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end growth strategy and performance for paid and organic search channels to meet acquisition, revenue, and pipeline goals.
Lead SEM campaigns across Google Ads and Bing Ads, optimizing for CPA, ROAS, CTR, and conversion rates at scale.
Drive SEO, AEO, and GEO strategies including technical SEO and AI/voice/search optimization while leading and mentoring a performance marketing team.
Minimum Requirements
8+ years of experience in Growth Marketing, Performance Marketing, SEM, and SEO.
Hands-on expertise in Google Ads and Bing Ads platforms and strong technical SEO skills including structured data and AI-powered search optimization.
Minimum 2 years experience with AEO and GEO projects involving AI-powered search engines and generative search visibility.
Prior experience leading or mentoring performance marketing or digital marketing teams.
Ideal Candidate Profile
Experienced leader who can manage large-scale paid and organic search marketing programs with measurable ROI and team performance.
Strong analytical and stakeholder management skills with ability to translate marketing data into strategic business insights.
Comfortable working across cross-functional teams in complex marketing environments focusing on AI-driven and generative search innovations.