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Protocol Intelligence
Data-driven signals on your job's competitivenessTier-1 FMCG Brand Manager mid-level role in metro attracts many qualified candidates.
Role demands FMCG brand and activation experience, making cross-industry transferability limited.
Requires Tier-1 MBA, 5–6 years brand experience and FMCG expertise, making filters highly strict.
Job Description
Structured overview of role & requirementsAbout This Role
Own development and execution of brand strategy and plans aligned with business objectives in the Indian market.
Lead integrated brand activation campaigns across multiple channels including digital, ATL, BTL, and trade marketing with accountability for delivery and impact.
Manage brand equity, consumer insights, market analysis, financials including PnL and budget for brand growth and ROI optimization.
Minimum Requirements
MBA from a Tier 1 Business School mandatorily required.
5 to 6 years of progressive experience in brand activation and brand equity management in the Indian consumer market.
Demonstrated experience managing integrated marketing campaigns with at least 2 years in activation program delivery.
Work Experience Required: 5 to 6 years in relevant brand management roles.
Ideal Candidate Profile
Demonstrated strategic thinking with the ability to synthesize market data into actionable brand plans.
Experienced in consumer-centric marketing with strong analytical skills and adept at stakeholder collaboration across functions.
Proven leadership in managing complex projects and marketing budgets to drive brand growth in competitive FMCG or consumer goods environments.