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Protocol Intelligence
Data-driven signals on your job's competitivenessMid-level CRM title, 3–5 years requirement and Mumbai metro location create high candidate competition.
CRM and lifecycle skills transfer across consumer sectors but require specific platform and retention expertise.
Moderate strictness from explicit 3–5 years, mandatory CRM platform experience and lifecycle marketing skills.
Job Description
Structured overview of role & requirementsAbout This Role
Manage and optimize automated customer lifecycle journeys and engagement campaigns across multiple channels including Email, WhatsApp, SMS, Push Notifications, and In-App.
Build and execute campaigns focused on onboarding, activation, retention, re-engagement, churn prevention, and win-back to drive customer engagement and revenue growth.
Analyze campaign performance and customer behavior to identify improvements and deliver actionable insights through regular reporting.
Minimum Requirements
3–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Customer Engagement.
Hands-on experience with CRM automation platforms such as CleverTap, WebEngage, MoEngage, or similar.
Location requirement: Mumbai (Onsite).
Strong understanding of customer lifecycle management, segmentation, campaign optimization, A/B testing, and multi-channel marketing (Email, WhatsApp, SMS, Push, In-App).
Ideal Candidate Profile
Experienced in handling high-volume campaigns and customer databases in domains like E-commerce, Fintech, Consumer Internet, HealthTech, EdTech, Gaming, Subscription, or Marketplace.
Data-driven with strong analytical skills and familiarity with A/B testing methodologies and performance measurement.
Capable of collaborating cross-functionally with Product, Analytics, Design, and Content teams to improve engagement and conversion.