Assistant Manager CRM
Ketto (company site, opens in a new tab)3–5 yrsMumbaiOn-siteDirect career pageEst. 6–12 LPA
Posted on 23 Sept
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Job description
Structured overview of role & requirements
About This Role
- Manage and optimize automated customer lifecycle journeys and engagement campaigns across multiple channels including Email, WhatsApp, SMS, Push Notifications, and In-App.
- Build and execute campaigns focused on onboarding, activation, retention, re-engagement, churn prevention, and win-back to drive customer engagement and revenue growth.
- Analyze campaign performance and customer behavior to identify improvements and deliver actionable insights through regular reporting.
Minimum Requirements
- 3–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Customer Engagement.
- Hands-on experience with CRM automation platforms such as CleverTap, WebEngage, MoEngage, or similar.
- Location requirement: Mumbai (Onsite).
- Strong understanding of customer lifecycle management, segmentation, campaign optimization, A/B testing, and multi-channel marketing (Email, WhatsApp, SMS, Push, In-App).
Ideal Candidate Profile
- Experienced in handling high-volume campaigns and customer databases in domains like E-commerce, Fintech, Consumer Internet, HealthTech, EdTech, Gaming, Subscription, or Marketplace.
- Data-driven with strong analytical skills and familiarity with A/B testing methodologies and performance measurement.
- Capable of collaborating cross-functionally with Product, Analytics, Design, and Content teams to improve engagement and conversion.