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Protocol Intelligence
Data-driven signals on your job's competitivenessCommon senior marketing title, metro location, and broad multi-channel skillset increase candidate competition.
Requires B2B technology and enterprise/government experience, making cross-industry transfers difficult.
Explicit 15+ years requirement plus B2B enterprise, ABM, and category-creation mandates make selection strict.
Job Description
Structured overview of role & requirementsAbout This Role
Own the demand generation strategy targeting enterprise and public-sector segments, including ABM programs and pipeline contribution tracking.
Lead GTM strategy, positioning, messaging, and sales enablement to drive qualified pipeline and revenue.
Build and manage marketing functions including content strategy, PR, analyst relations, cross-functional collaboration, and team leadership to scale marketing impact.
Minimum Requirements
15+ years of experience in B2B technology marketing with senior leadership exposure.
Experience marketing complex B2B technology, cloud, infrastructure, SaaS, or enterprise products.
Experience selling into enterprise and/or public-sector/government customers.
Work Experience Required: 15+ years in relevant domains.
Ideal Candidate Profile
Strategic marketer with a background in complex B2B tech and experience in scale-up or high-growth environments.
Proven ability to connect marketing initiatives directly to pipeline and revenue growth, not just brand awareness.
Experienced in leading cross-functional teams and aligning marketing with Sales, Product, and GTM priorities.