Brand Manager
PinnacleU (company site, opens in a new tab)4–6 yrsGurugramOn-siteDirect career pageEst. 10–16 LPA
Posted on 23 Sept
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Job description
Structured overview of role & requirements
About This Role
- Own the entire brand lifecycle including brand planning, portfolio management, GTM strategy, channel management, media spend, and performance metrics for a South India-rooted consumer brand.
- Drive consumer insights and regional market understanding to develop and adjust brand plans and product offerings dynamically.
- Manage cross-functional coordination including creative briefs, supply chain, sales, and vendor relationships to ensure brand and launch execution and success.
Minimum Requirements
- 4 to 6 years of experience in brand or marketing with real ownership of a brand, category, or launch.
- Fluency in at least one South Indian language with deep cultural understanding of South Indian markets and festivals.
- Comfort with numerical data for planning, budgeting, and performance analysis; ability to defend and adjust spend.
- Work Experience Required: 4 to 6 years relevant brand or marketing experience.
Ideal Candidate Profile
- Has direct experience or can build and execute a brand plan grounded in South Indian cultural realities and regional market nuances.
- Skilled in both strategic thinking and detailed execution across multiple levels, including pricing, vendor management, and marketing activations.
- Experienced with food or FMCG sectors, preferably with exposure to 0 to 1 product launches, quick commerce, and working across startup and large FMCG environments.