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Protocol Intelligence
Data-driven signals on your job's competitivenessMetro-based, generalist Head Marketing role with broad skills at a known travel brand drives high candidate competition.
Requires senior B2C travel, consumer-tech, or e-commerce experience, so background fit is highly domain-sensitive.
Explicit 10+ years, 4+ senior leadership, and travel/B2C mandates make screening highly selective.
Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end brand marketing for AbhiBus, establishing it as a premium, trusted companion for bus travelers across India.
Lead integrated multi-channel marketing campaigns and manage marketing tech and analytics to optimize CAC and CLV.
Drive GTM strategies for product innovations, build strategic partnerships, and maintain P&L accountability for scalable growth.
Minimum Requirements
10+ years of marketing experience with 4+ years in senior leadership (Senior Manager/Head) in high-growth B2C travel, consumer tech, or e-commerce.
Proven expertise in CAC/LTV modelling and modern MarTech stacks (CDP, CRM, GA4 or equivalents).
Strong experience leading and mentoring cross-functional marketing teams.
Work Experience Required: 10+ years total with 4+ years senior leadership
Ideal Candidate Profile
Experienced in FMCG, D2C, travel, hospitality, OTAs, or online marketplaces with understanding of Indian seasonal and regional market dynamics.
A leader skilled at combining high-velocity performance marketing with emotive brand storytelling and managing P&L aligned to commercial goals.
Familiarity with the Indian bus travel market, tier-2/3 city consumer behavior, and regional language nuances is a strong advantage.