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Protocol Intelligence
Data-driven signals on your job's competitivenessStrong employer brand but senior, specialist paid-search role in non-metro Lucknow moderates applicant competition.
Requires deep paid-search and platform expertise, making industry-specific experience highly important.
Explicit 10+ years paid-search requirement plus Excel/SQL and platform certification increases shortlisting strictness.
Job Description
Structured overview of role & requirementsAbout This Role
Manage and optimize Microsoft Bing Ads search advertising accounts ensuring revenue targets and feature adoption.
Build trusted-advisor relationships with clients through data-driven solutions, reporting, and search optimization execution.
Lead mentoring of a team of account strategists while managing key/strategic client accounts.
Minimum Requirements
10+ years working in search engine marketing; overall 6-8 years advertising experience.
Strong knowledge of Internet advertising models: CPA, CPM, CPC, search marketing, lead generation, direct response.
Advanced Excel and SQL skills for data manipulation and analysis.
Location requirement: Lucknow, India.
Ideal Candidate Profile
Experienced in managing search advertising accounts with a track record of meeting revenue and adoption goals.
Capable of multitasking and decision-making based on data and priorities in a fast-changing environment.
Demonstrated leadership ability to mentor and collaborate within teams and with clients.